Evaluation: Audience Feedback

This is the completed version of the tour date poster. I finally incorporated the font our group decided on for the mast head of the poster and the sub titles which is good because it means that all of the ancillary tasks remain consistent as well as this I also used the colour scheme so the house style of the products was consistent.

This is the original version.

I decided to use one main image instead of two to keep the poster conventional as after the research I conducted I discovered that a lot of tour date adverts had one main image so in order to keep the product looking professional as possible I decided to work on a new illustrator file to incorporate these changes. Also I increased the sizes of the text as when I printed it out onto A3 the text was incredibly small. I requested some peer review and from this I also discovered that from afar the main text that said "Kings Of Leon" was hard to read as it was black text over the dark image.

During the course of creating the ancillary tasks and the music video I was constantly requesting feedback from my peers to see what I could improve. Minor elements like changing font sizes made vital differences as some on the tour date poster some of the significant fonts were in the incorrect size. For example the text that what was on the bottom of the page was in standard Arial font and after receiving peer feedback I was aware that it looked more professional by having the same text as the mast head. The font that is used for this was Skin And Bones so by applying this to the text at the bottom the poster looked much more conventional.  

I benefited a lot from peer feedback as small things that I wouldn't notice other people did, such as grammatical errors. Another example of something that I didn't originally notice was in the calendar I put the data into the month February incorrect and I was unaware of it until I asked for some peer feedback from another person in a different production group. This would of majorly affected my work if it was left unnoticed as all of the other data in the other months would have been wrong.

Receiving feedback from non-media pupils was helpful throughout the process particularly in receiving feedback from the main task. By receiving feedback from non-media pupils we got some positive criticisms back that not necessarily a media student would of picked up on. For example in the video there was a part of video that became blurred, slightly pixilated and cut off due to the original footage being cropped and zoomed in, this piece of footage was about 5 seconds to 10 seconds long so it wasn't a major part to be fixed straightaway. When some media students watched the part they didn't really focus on it because it may of been assumed that it was the camera but a non-media pupil pointed it out and it was easily rectified. 

Overall from audience feedback I have learned that it is important to stick to correct conventions to meet the requirements of the target audience. Audience feedback was a valuable part of the production process because when contstantly working on the same product it is hard to spot mistakes made. Things like consistency throughout all the products are important to ensure that it is up to a professional standard. Audience feedback taught me to check over work to ensure that everything is correct. E.g no spelling mistakes or grammatical errors as aspects like that make products not look up to correct standard or look professional.